Outreach Ideas

The Outreach Ideas page is where you browse, evaluate, and act on AI-generated campaign ideas tailored to your company. Each idea is a ready-made outreach angle — complete with a target persona, industry, and description — that you can turn into an offering and then a campaign with just a few clicks.

Accessing Ideas

Navigate to Outreach → Ideas tab to view generated ideas.

What's On the Page?

Top Bar

Element	Description
Back Button	An arrow icon on the left. Click to return to the Company Intelligence page.
Search Bar	Type to search ideas by title, description, or industry. Results filter in real-time as you type.
Filter Button	A filter icon on the right. Click to open a popover where you can filter ideas by their source (All Ideas, WYRA's Intelligence, or Artifacts).

Ideas Table

Column	What It Shows
Title	The name of the outreach idea. Below the title, you'll see the date the idea was generated, shown with a calendar icon.
Source	A colored badge showing where this idea came from (see below).
Description	A summary of the outreach angle. Shows the first 150 characters — hover over any row to see the full description.
Target Persona	Who this idea is designed to reach. Shows the role with a people icon, plus seniority level, industry, and sub-industry below it.
Actions	Like and Dislike buttons for providing feedback on each idea.

Idea Sources

Source Badge	Badge Color	What It Means
WYRA's Intelligence	Purple	Generated by Wyra's AI based on your company profile, market position, and publicly available data.
Artifact	Teal	Derived from a document your team uploaded — a case study, proposal, testimonial, or other sales collateral.

How to Like an Idea

Liking an idea tells Wyra's AI: "More ideas like this, please."

1. Find an idea you like in the table.
2. Click the thumbs-up icon in the Actions column.
3. The icon turns green to confirm your like.
4. A success message appears: "Feedback submitted successfully."

note

You can only like an idea once. Once liked, the thumbs-up stays green and can't be clicked again. Your feedback trains the AI to generate better, more relevant ideas over time.

How to Dislike an Idea

Disliking an idea tells Wyra's AI: "This doesn't work for us." — and removes it from your list.

1. Find an idea you don't find relevant.
2. Click the thumbs-down icon in the Actions column.
3. A feedback popup appears asking you to explain why this idea doesn't work.
4. Type your reason in the text box (required).
5. Click Submit.
6. The idea is removed from the table and a success message appears.

How to Build an Idea into an Offering

1. Click anywhere on an idea's row in the table.
2. A preview screen appears with the message: "Ready to Build This Idea?"
3. You'll see two options:

Button	What It Does
Start Building	Opens the AI-powered Offering Chat. The idea's details are preloaded, and you refine it through conversation with AI.
Go Back	Returns you to the ideas table without taking any action.

4. If you click Start Building, the AI chat opens with the idea's context already loaded.
5. Chat with the AI to refine the offering — add pain points, solutions, business outcomes, and social proof.
6. Once you're satisfied, the offering is saved and appears on your Offerings page.

Searching and Filtering

Search

• Use the search bar at the top to find ideas by title, description, or industry.
• Results filter instantly as you type.
• Clear the search to see all ideas again.

Source Filter

Click the Filters button to open the filter popover:

Filter Option	What It Shows
All Ideas	Every idea, regardless of source. This is the default.
WYRA's Intelligence	Only ideas generated from your company profile and AI analysis.
Artifacts	Only ideas derived from uploaded documents (case studies, proposals).

Lazy Loading

The table loads 10 ideas at a time for faster performance. As you scroll down, more ideas load automatically. Ideas are displayed newest first.

How Ideas Connect to Offerings and Campaigns

1. AI Generates Ideas — Wyra analyzes your company and creates outreach angles.
2. You Review & React — Like the good ones, dislike the irrelevant ones.
3. Build into an Offering — Click an idea, then "Start Building" to create a structured offering via AI chat.
4. Finalize the Offering — Lock in the pain points, solutions, business outcomes, and social proof.
5. Launch a Campaign — Use the finalized offering as the foundation for targeted outreach.

Tips for Getting the Most Out of Outreach Ideas

1. Review ideas regularly. New ideas are generated as the AI learns more about your company. Check back often.
2. Always like or dislike. This is how the AI gets smarter. The more feedback you give, the more relevant future ideas become.
3. Be specific when disliking. Instead of just removing an idea, tell the AI why it doesn't work.
4. Start with artifact-sourced ideas. These are grounded in your real customer stories and tend to be the most actionable.
5. Build your best ideas immediately. Don't let great ideas sit. Click "Start Building" and let the AI help you turn them into structured offerings.
6. Upload more artifacts for better ideas. Case studies, proposals, and testimonials give the AI concrete data to work with.
7. Use ideas as conversation starters. Even if you don't build every idea into a campaign, the target personas and pain points can inspire your next cold call or email.

Quick Troubleshooting

Problem	Solution
No ideas showing up	Ideas are generated automatically by the AI. If none appear, your company data may still be processing. Check back in a few minutes.
"No ideas found matching filters"	Your search or source filter is hiding results. Clear the search bar or set the filter back to "All Ideas."
Can't like an idea	The idea may already be liked (green thumbs-up), or feedback is still being submitted.
Disliked idea still showing	The idea should disappear after submitting feedback. If it doesn't, refresh the page.
"Graph ID not available" error	Your organization data hasn't loaded yet. Go to the Company Intelligence page first, then come back.
"Start Building" not doing anything	Ensure you have the right permissions. If the issue persists, try refreshing the page and clicking the idea again.